Review Software for Builders
Software designed for a building business, not a generic SaaS dashboard. SMS-first, low admin, and a phone-friendly interface for when you're between house extensions.
14-day free trial · No setup fees · Cancel anytime
What the Software Does for Builders
Six features, all built around the same job: turn a finished project into a posted review with the least possible work from you. Nothing fluffy. Nothing you'd never use.
SMS review requests
Sent the moment you finish a project. SMS gets a 90%+ open rate within minutes.
Sentiment gate
Unhappy customers give private feedback. Only happy ones go to Google.
Automatic follow-up nudge
If a customer doesn't respond to the first request, one polite reminder goes out a few days later. Then it stops — no nagging.
Private feedback inbox
Every low rating that didn't go to Google lands in your dashboard with its comment, so you can call the customer back and fix the issue.
Conversion stats
See how many requests you've sent, how many customers clicked through, and how many actually posted a review.
Bulk import past customers
Upload a CSV of recent customers and send a one-off request to all of them — a fast way to bank a wave of reviews.
What Software Like This Solves for Builders
Generic CRMs treat a building business like a tech startup. Bespoke booking software costs hundreds a month and barely touches reviews. Below are the four specific problems this software was built to fix.
Your projects take weeks or months — by the time you finish, the customer has moved on
You rely on word of mouth but it's slow and unpredictable
Potential customers are nervous about choosing a builder — bad builder stories are everywhere
You've done incredible transformations but have nothing online to prove it
Top-ranking builders typically have 30-60 Google reviews.
Why Builders Need Review Software in the First Place
Choosing a builder is one of the biggest trust decisions a homeowner makes. They're spending tens of thousands of pounds. A strong Google review profile with detailed project reviews is the strongest reassurance you can offer. Software solves the asking problem at scale — you can't do this by hand and run a business at the same time.
"builder near me"
Google shows the top three results for this search based heavily on review count, rating, and recency. Most clicks go to those three.
Trust signal
For a building business, reviews are the first social proof potential customers see — long before they ever talk to you.
Permanent asset
Unlike Checkatrade, Google reviews are free, owned by you, and don't disappear when you stop paying.
Designed Around the Reality of Building Work
From the busy week of a builder juggling a house extension and a loft conversion on the same day, to the slow weeks — the software pulls its weight in both.
house extension
A customer who's just had a house extension from you is the easiest review you'll ever ask for — when the moment is right. The system catches that moment.
loft conversion
A customer who's just had a loft conversion from you is the easiest review you'll ever ask for — when the moment is right. The system catches that moment.
garage conversion
A customer who's just had a garage conversion from you is the easiest review you'll ever ask for — when the moment is right. The system catches that moment.
new build
A customer who's just had a new build from you is the easiest review you'll ever ask for — when the moment is right. The system catches that moment.
Seasonality note: Spring and summer are peak building seasons — bank reviews in your quiet months so your profile is strongest going into the busy season.
Builders Pricing — Simple and Flat
14-day free trial on the plan you choose. Card required. Cancel from the dashboard anytime.
Lite
Enough credits for around 30 projects a month.
- Up to 30 message credits per month
- SMS review requests
- Automatic follow-up nudges (can enable/disable)
- Sentiment gate (review filtering)
- Analytics dashboard
- Email support
Starter
Enough credits for around 150 projects a month.
- Up to 150 message credits per month
- SMS review requests
- Automatic follow-up nudges (can enable/disable)
- Sentiment gate (review filtering)
- Analytics dashboard
- Email support
Growth
Enough credits for around 300 projects a month.
- Up to 300 message credits per month
- Everything in Starter
- Priority support
Questions About the Software
What features does the software include for builders?+
SMS review requests, an automatic follow-up nudge, sentiment-gated routing (so unhappy customers go to private feedback, not Google), a private feedback inbox, a stats dashboard showing requests sent and conversions, your existing Google reviews displayed in-app, and CSV bulk import. Nothing bolted on you'd never use.
Does it work on my phone?+
Yes — that's the point. The whole interface is built to be used between projects on a phone. Add a customer in under 15 seconds.
What's the difference between this and free Google review request links?+
A static link doesn't get sent, doesn't filter unhappy customers out, and doesn't tell you who hasn't reviewed yet. The software does all three.
Can I cancel anytime?+
Yes. Monthly rolling — cancel from the dashboard with one click. No retention calls, no contracts to wriggle out of.
Software that earns its keep — for builders.
No setup fees, no annual contracts, no per-seat pricing. Just the features that move your review count up and your admin down.
Try the Software14-day free trial · No setup fees · Cancel anytime
Other Trades we work with
The same approach works for adjacent trades — same automation, different defaults.
More for builders
Same topic, different angles — useful if you're researching how reviews fit into your wider building business.
Further reading
Articles from the blog that go deeper into the topics on this page.