How to Get More Google Reviews as a Spa
If you've ever finished a treatment and forgotten to ask, this is for you. A short, honest guide to filling your Google profile with real reviews — without it feeling weird.
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Why More Reviews = More Work for Spas
Before the how, here's the why. Spa visits are about experience and relaxation. Reviews about ambiance, therapist skill, cleanliness, and value for money help potential guests choose your spa for their next treat or gift. Every extra review past your current count earns you a slightly better position in local search, which means slightly more phone calls — and the maths compounds fast.
"spa near me"
Google shows the top three results for this search based heavily on review count, rating, and recency. Most clicks go to those three.
Trust signal
For a spa, reviews are the first social proof potential guests see — long before they ever talk to you.
Permanent asset
Unlike Treatwell, Google reviews are free, owned by you, and don't disappear when you stop paying.
Why It's So Hard to Get Reviews as a Spa
The barrier isn't your work — it's the moment. Reviews happen when the asking is easy and the timing is right, and for most spas both of those things are working against you.
Spa visits are occasional — customers need prompting to review
You compete with hotel spas and day spa chains
The experience is the product — one bad moment ruins it
Gift vouchers mean the reviewer isn't always the buyer
Top-ranking spas typically have 50-200 Google reviews.
The 5-Step System to Get More Reviews
This is the playbook we've watched work across hundreds of spa owners. None of it is clever — it's just consistent.
- 1
Ask within 24-48 hours of finishing the treatment
Response rates roughly halve after a week. The fresher the experience, the more likely they post.
- 2
Send by SMS, not email
SMS gets opened in minutes. Email gets opened, maybe, on Sunday night. SMS wins for spas every time.
- 3
Personalise the message
Use the guest's name and reference the actual treatment. Generic templates underperform personalised messages by 2-3x.
- 4
Give them a direct link to your Google review form
Don't make them search for your business. One tap from SMS to review form is the gold standard.
- 5
Filter out unhappy guests first
Send a low-friction "how was it?" question first. Only guests who rate you highly should be funnelled to Google. The rest give you private feedback.
Or Let It Run Itself
The five steps above work. The problem is keeping them up when you're knee-deep in a treatment. Grow Our Reviews automates step 1 through step 4 — you just finish the job.
Finish a treatment
Wrap up the work the same way you always have. Nothing changes in how you operate.
Add the guest
Drop their name and mobile into the app — fifteen seconds, from your phone.
Reviews land
Happy guests post directly to Google. Unhappy ones give you private feedback first.
Examples From a Working Spa's Week
Picture a typical week — a spa day, a massage, maybe a couples treatment. Each one is a potential review. Here's how the asking fits each.
spa day
A guest who's just had a spa day from you is the easiest review you'll ever ask for — when the moment is right. The system catches that moment.
massage
A guest who's just had a massage from you is the easiest review you'll ever ask for — when the moment is right. The system catches that moment.
couples treatment
A guest who's just had a couples treatment from you is the easiest review you'll ever ask for — when the moment is right. The system catches that moment.
facial
A guest who's just had a facial from you is the easiest review you'll ever ask for — when the moment is right. The system catches that moment.
What It Costs (For a Spa)
14-day free trial on the plan you choose. Card required. Cancel from the dashboard anytime.
Lite
Enough credits for around 30 treatments a month.
- Up to 30 message credits per month
- SMS review requests
- Automatic follow-up nudges (can enable/disable)
- Sentiment gate (review filtering)
- Analytics dashboard
- Email support
Starter
Enough credits for around 150 treatments a month.
- Up to 150 message credits per month
- SMS review requests
- Automatic follow-up nudges (can enable/disable)
- Sentiment gate (review filtering)
- Analytics dashboard
- Email support
Growth
Enough credits for around 300 treatments a month.
- Up to 300 message credits per month
- Everything in Starter
- Priority support
Quick Answers
When is the best time to ask a guest for a review?+
Within 24-48 hours of finishing the treatment, while the experience is fresh. Wait a week and the response rate drops by more than half — we've measured it.
What's the highest-converting message to send?+
Short, polite, and personal. Mention the guest's name, what you did, and a direct link to your Google review page. The fewer clicks between SMS and review form, the higher the conversion.
Is it OK to offer an incentive?+
No. Google's policy explicitly bans incentivised reviews and they'll strip them — sometimes along with your whole rating. Don't risk it.
How many requests should I send per month as a spa?+
Send one to every guest you've genuinely served. The "right number" is whatever your real job volume is — the goal is steady, not bulk.
Ready to get your first wave of new reviews?
The guide above is what works. The fastest way to actually do it is to let the system ask for you — after every treatment, automatically.
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Other Beauty we work with
The same approach works for adjacent beauty — same automation, different defaults.
More for spas
Same topic, different angles — useful if you're researching how reviews fit into your wider spa business.
Further reading
Articles from the blog that go deeper into the topics on this page.