How to Get More Google Reviews as a Locksmith
If you've ever finished a call-out and forgotten to ask, this is for you. A short, honest guide to filling your Google profile with real reviews — without it feeling weird.
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Why More Reviews = More Work for Locksmiths
Before the how, here's the why. Locksmith searches are some of the most urgent on Google. A customer locked out at midnight will call the first locksmith they trust. Your reviews are the split-second trust signal that gets you the call over a competitor or a scam operation. Every extra review past your current count earns you a slightly better position in local search, which means slightly more phone calls — and the maths compounds fast.
"locksmith near me"
Google shows the top three results for this search based heavily on review count, rating, and recency. Most clicks go to those three.
Trust signal
For a locksmith business, reviews are the first social proof potential customers see — long before they ever talk to you.
Permanent asset
Unlike Checkatrade, Google reviews are free, owned by you, and don't disappear when you stop paying.
Why It's So Hard to Get Reviews as a Locksmith
The barrier isn't your work — it's the moment. Reviews happen when the asking is easy and the timing is right, and for most locksmiths both of those things are working against you.
Emergency call-outs happen at unsocial hours — reviewing is the last thing on the customer's mind
Locksmith scams are rife — legitimate locksmiths suffer from the industry's bad reputation
Customers search in a panic and pick the first result that looks trustworthy
You need to appear trustworthy instantly — there's no time for research
Top-ranking locksmiths typically have 40-100 Google reviews.
The 5-Step System to Get More Reviews
This is the playbook we've watched work across hundreds of locksmith business owners. None of it is clever — it's just consistent.
- 1
Ask within 24-48 hours of finishing the call-out
Response rates roughly halve after a week. The fresher the experience, the more likely they post.
- 2
Send by SMS, not email
SMS gets opened in minutes. Email gets opened, maybe, on Sunday night. SMS wins for locksmiths every time.
- 3
Personalise the message
Use the customer's name and reference the actual call-out. Generic templates underperform personalised messages by 2-3x.
- 4
Give them a direct link to your Google review form
Don't make them search for your business. One tap from SMS to review form is the gold standard.
- 5
Filter out unhappy customers first
Send a low-friction "how was it?" question first. Only customers who rate you highly should be funnelled to Google. The rest give you private feedback.
Or Let It Run Itself
The five steps above work. The problem is keeping them up when you're knee-deep in a call-out. Grow Our Reviews automates step 1 through step 4 — you just finish the job.
Finish a call-out
Wrap up the work the same way you always have. Nothing changes in how you operate.
Add the customer
Drop their name and mobile into the app — fifteen seconds, from your phone.
Reviews land
Happy customers post directly to Google. Unhappy ones give you private feedback first.
Examples From a Working Locksmith's Week
Picture a typical week — a emergency lockout, a lock replacement, maybe a security upgrade. Each one is a potential review. Here's how the asking fits each.
emergency lockout
A customer who's just had a emergency lockout from you is the easiest review you'll ever ask for — when the moment is right. The system catches that moment.
lock replacement
A customer who's just had a lock replacement from you is the easiest review you'll ever ask for — when the moment is right. The system catches that moment.
security upgrade
A customer who's just had a security upgrade from you is the easiest review you'll ever ask for — when the moment is right. The system catches that moment.
key cutting
A customer who's just had a key cutting from you is the easiest review you'll ever ask for — when the moment is right. The system catches that moment.
What It Costs (For a Locksmith)
14-day free trial on the plan you choose. Card required. Cancel from the dashboard anytime.
Lite
Enough credits for around 30 call-outs a month.
- Up to 30 message credits per month
- SMS review requests
- Automatic follow-up nudges (can enable/disable)
- Sentiment gate (review filtering)
- Analytics dashboard
- Email support
Starter
Enough credits for around 150 call-outs a month.
- Up to 150 message credits per month
- SMS review requests
- Automatic follow-up nudges (can enable/disable)
- Sentiment gate (review filtering)
- Analytics dashboard
- Email support
Growth
Enough credits for around 300 call-outs a month.
- Up to 300 message credits per month
- Everything in Starter
- Priority support
Quick Answers
When is the best time to ask a customer for a review?+
Within 24-48 hours of finishing the call-out, while the experience is fresh. Wait a week and the response rate drops by more than half — we've measured it.
What's the highest-converting message to send?+
Short, polite, and personal. Mention the customer's name, what you did, and a direct link to your Google review page. The fewer clicks between SMS and review form, the higher the conversion.
Is it OK to offer an incentive?+
No. Google's policy explicitly bans incentivised reviews and they'll strip them — sometimes along with your whole rating. Don't risk it.
How many requests should I send per month as a locksmith?+
Send one to every customer you've genuinely served. The "right number" is whatever your real job volume is — the goal is steady, not bulk.
Ready to get your first wave of new reviews?
The guide above is what works. The fastest way to actually do it is to let the system ask for you — after every call-out, automatically.
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Other Trades we work with
The same approach works for adjacent trades — same automation, different defaults.
More for locksmiths
Same topic, different angles — useful if you're researching how reviews fit into your wider locksmith business.
Further reading
Articles from the blog that go deeper into the topics on this page.