How to Get More Customers as a EV Charger Installer
Forget the marketing hype. For most EV charger installation business owners, more customers comes from doing one thing well: showing up at the top of Google when someone searches for "EV charger installer near me". Here's how.
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Where EV Charger Installer Customers Actually Come From
Most EV charger installation business owners overestimate social media and underestimate Google. The honest breakdown for a typical ev charger installer: roughly 60% of new customers come from local Google search, 20% from word of mouth, 10% from directories like Checkatrade, and the remaining 10% is everything else combined.
Local Google search
Someone types "EV charger installer near me" and clicks one of the top 3 results in the map pack. Owned, ranking-driven, compounds.
Word of mouth
A friend, neighbour, or family member recommends you. Often they'll still Google-check you before calling.
Directories
Platforms like Checkatrade send paid leads. Useful for top-up — terrible as a primary channel.
Everything else
Social media, leaflets, vehicle wraps, Google Ads, and your existing customer database all combined.
Why Google Reviews Bring You Customers
60% of your customers come from Google search. EV charging installation is a new and growing market. Customers are unfamiliar with the process and nervous about getting it right. Reviews that explain a smooth experience, correct installation, and grant handling are incredibly reassuring. Reviews are the bridge between someone typing your search term and someone calling your number — the higher you rank and the more reviews you have, the wider that bridge gets.
"EV charger installer near me"
Google shows the top three results for this search based heavily on review count, rating, and recency. Most clicks go to those three.
Trust signal
For a EV charger installation business, reviews are the first social proof potential customers see — long before they ever talk to you.
Permanent asset
Unlike Checkatrade, Google reviews are free, owned by you, and don't disappear when you stop paying.
Why You're Not Getting Enough Calls
It's almost never because you're bad at the work. It's one of these four reasons — and they're all fixable.
This is a new market — customers don't know what to expect
Customers research the charger brand, not the installer
OZEV grant paperwork complicates the process
You compete with national EV charging companies
Top-ranking EV charger installers typically have 15-40 Google reviews.
The Acquisition Engine Behind the Calls
Customer acquisition for a EV charger installation business is mostly a review collection problem in disguise. Fix the collection and the calls follow. Grow Our Reviews handles the collection automatically, so the acquisition takes care of itself.
Finish a installation
Wrap up the work the same way you always have. Nothing changes in how you operate.
Add the customer
Drop their name and mobile into the app — fifteen seconds, from your phone.
Reviews land
Happy customers post directly to Google. Unhappy ones give you private feedback first.
Examples — From Search to Customer
Three real journeys. A homeowner searching for a home EV charger installation, someone urgently needing a workplace charging point, a referral checking your profile before they call. Each one is a customer won or lost on what they see.
home EV charger installation
A customer who's just had a home EV charger installation from you is the easiest review you'll ever ask for — when the moment is right. The system catches that moment.
workplace charging point
A customer who's just had a workplace charging point from you is the easiest review you'll ever ask for — when the moment is right. The system catches that moment.
commercial EV charging
A customer who's just had a commercial EV charging from you is the easiest review you'll ever ask for — when the moment is right. The system catches that moment.
smart charger setup
A customer who's just had a smart charger setup from you is the easiest review you'll ever ask for — when the moment is right. The system catches that moment.
Pricing to Get You More Customers
14-day free trial on the plan you choose. Card required. Cancel from the dashboard anytime.
Lite
Enough credits for around 30 installations a month.
- Up to 30 message credits per month
- SMS review requests
- Automatic follow-up nudges (can enable/disable)
- Sentiment gate (review filtering)
- Analytics dashboard
- Email support
Starter
Enough credits for around 150 installations a month.
- Up to 150 message credits per month
- SMS review requests
- Automatic follow-up nudges (can enable/disable)
- Sentiment gate (review filtering)
- Analytics dashboard
- Email support
Growth
Enough credits for around 300 installations a month.
- Up to 300 message credits per month
- Everything in Starter
- Priority support
Common Questions
What's the fastest way to get more customers as a ev charger installer?+
Improve your Google ranking. Reviews are the fastest lever — typical lift in 4-8 weeks of consistent collection. Paid ads are faster but don't compound, so the moment you stop paying, the customers stop.
Should I advertise on Google or build organic ranking?+
Both, in that order. Organic ranking via reviews is the long-term asset. Paid ads make sense once your profile converts — they don't make sense to a profile with 12 reviews.
Do directories like Checkatrade still work?+
For ev charger installers they can — but the ROI rarely beats Google. A pound spent on review collection compounds for years. A pound spent on Checkatrade stops working the moment you stop paying.
How many extra customers can I expect from better reviews?+
A typical EV charger installation business moving into the top three local results sees enquiry volume roughly double. From there it compounds — more customers mean more potential reviewers, which means even better ranking.
Your next customer is already searching.
They typed "EV charger installer near me" five minutes ago. The question is whether your EV charger installation business shows up in the top three or the third page. Reviews decide which.
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Other Trades we work with
The same approach works for adjacent trades — same automation, different defaults.
More for ev charger installers
Same topic, different angles — useful if you're researching how reviews fit into your wider ev charger installation business.
Further reading
Articles from the blog that go deeper into the topics on this page.